In the advertising industry product photography is an essential part of doing business and there are many professionals with the proper skills and equipment needed to render images of nearly any type of consumer product into an accurate image of the item. However, as more people turn to online auctions or sell their items online, they are looking for ways to present their items in the best possible light.
Although no pun was intended, lighting is the key to producing the best possible product photography with which to represent whatever it is you are selling. Whether it is a product in a colorful box or a piece of glass or jewelry, you have a better chance of selling it with the right image. In most instances, you can produce a professional looking picture with just a little bit of work and a few dollars worth of lighting.
You don’t need expensive studio lights, but you will need more than one. You can spend a few hours with photo editing software or a few bucks on some extra lights in order to produce the results that will give life to your objects. One light should be on either side of the object at about a 45-degree angle and a third light near the back, but aimed at the top of the product. This will eliminate any shadows and provide brilliance to the top of the item to evenly cast light over the entire product.
For glass objects, serious product photography experts will use under lighting to remove any additional shadows and for clear glass you can use a gradient background. This type of background can be printed on your home computer by selecting a solid color to print and then selecting a gradient fill which will print out as a light color at one end and gradually turning darker as it travels the length of the paper.
This gradient fill used for product photography can be slightly bent behind the object, setting on a piece of glass with a small light under it to maintain all of the details in the glass. This will provide the effect of the item being lifted off the background while maintaining all of the features in sharp detail.